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Designing For Email by Smashing Magazine

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How To Use Email To Alienate Your Users

By Paul Boag

Spam! Monty Python may love it1, but the rest of us are not so convinced. But what is spam? Are you spamming users without realizing it? And is there any place in the world for email marketing?

Most of us have a love/hate relationship with email. Its one of those necessary evils. Nowhere is our relationship with email more confused than when it comes to spam.

For a start, spam is hard to define. Google defines it as:

Sending the same message indiscriminately to (large numbers of recipients) on the Internet.

But what does that actually mean? The truth is, what one person considers acceptable, another could hate with a loathing.

Without a clear definition of acceptable and unacceptable behavior, it ...

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