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Designing For Email by Smashing Magazine

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Email Marketing For Mobile App Creators

By Ros Hodgekiss

If you’ve developed mobile applications or have just started building one, then you probably realize that marketing should be as much of an ongoing concern as the product’s design and development. After all, what’s the point in creating a beautiful, valuable app if no one knows about it?

Assuming that promotion on Google Play1 or Apple’s App Store2 will take your app from beta to bestseller is… well, magical thinking. In reality, most successful developers kick off their marketing efforts months before release.

In this chapter, we’ll focus on how to get a head start with email marketing, not only by wrangling testers and staying in touch with users, but by successfully building hype for your ...

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