Book description
Make your users fall in love with your site via the precepts
packed into this brief, charming book by MailChimp user experience
design lead Aarron Walter. From classic psychology to case studies,
highbrow concepts to common sense, Designing for Emotion
demonstrates accessible strategies and memorable methods to help
you make a human connection through design.
Table of contents
- Copyright Page
- Table of Contents
- Foreword
- Chapter 1: Emotional Design
- Chapter 2: Designing for Humans
- Chapter 3: Personality
- Chapter 4: Emotional Engagement
- Chapter 5: Overcoming Obstacles
- Chapter 6: Forgiveness
- Chapter 7: Risk & Reward
- Acknowledgements
- Resources
- References
- Index
- About A Book Apart
- About the Author
Product information
- Title: Designing for Emotion
- Author(s):
- Release date: May 2011
- Publisher(s): A Book Apart
- ISBN: 9780133052954
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