Chapter 2: Designing for Humans

We humans are complex beings, and can be difficult to design for. We all have distinct personalities, emotional baggage, and unique dispositions, so how can we design something that can appeal to such wide-ranging perspectives?

Beneath disparate personalities and perspectives lie universal psychology principles common to all humans. These principles are invaluable tools in our quest to design for emotion. In this chapter, we’ll explore the psychological firmware we share and establish a foundation on which we can build emotional design strategies.

That Which Unites Us

If there is one trait common to all humans, it is that we all emote. In The ...

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