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Designing for Interaction: Creating Innovative Applications and Devices, Second Edition by Dan Saffer

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6. Ideation and Design Principles

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You know what needs to be designed. You’ve listened to your business stakeholders and to your users. You’ve made models of the strategy and of the design research. And now you are staring at a blank piece of paper or screen. You have to, well, design something. This is where ideation has to happen.

And once you’ve come up with tons of ideas, how do you choose which ones are worth pursuing? You use a set of design principles that will not only help select the best ideas, but guide the design through ...

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