About the Author
Sian Morson is an entrepreneur, mobile enthusiast, and designer. In 2010, she founded Kollective Mobile, the Bay Area’s premier mobile development agency.
Sian is also the CEO of Cast Beauty, a mobile e-commerce platform that provides users with personalized beauty recommendations based on their unique skin and hair profile—and the weather.
Sian lectures and speaks at conferences, universities, and symposia worldwide, including SXSW, ModevUX, and the University of Ohio. She also writes about mobile strategy, design, and entrepreneurship for a number of publications. Known as a mobile expert and thought leader, Sian has been featured ...