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Designing Products with Sound by Amber Case, Aaron Day

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Chapter 6: Working With an Organization

Communication Equals Profit 

My problems have become social rather than musical - John Cage, from ‘Indeterminacy’

Introduction 

Having worked as a sound designer with a wide variety of clients since 1998, I submit that the most important parts of designing with sound have nothing to do with sound.

This is not to discount the many technical problems that must be overcome in order to get better sound out of a project, or the process and budget challenges that beset manufacturers of products and systems that rely on sound. Nor is it to make light of the creative efforts that sound professionals make on a daily basis–going from nothing to something takes courage and lots of hard work. 

But these considerations are ultimately not what determines the success or failure of the project. Creativity, technical expertise and hard work are a given part of any project, but their degree doesn’t directly correlate to the success of the outcome. A brilliant flash of creative insight doesn’t guarantee a brilliant final product. Twice as much work might not yield twice as much real world beauty. But there is one thing that correlates almost perfectly: communication.

The success of a given project is directly proportional to the quality of communication that exists between the designer and the client. Everything else is details. 

I never went to engineering school. As a matter of fact, my knowledge of audio engineering practices are rather workmanlike. ...

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