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Designing Service Excellence
book

Designing Service Excellence

by Brian Hunt, Toni Ivergard
November 2014
Beginner content levelBeginner
194 pages
7h 4m
English
CRC Press
Content preview from Designing Service Excellence
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Service: Denitions and Attributes
Toward a Definition of Service
As a core of this book considers the provision and management of service,
we believe it helpful at this early stage to provide one or more denitions of
service and to discuss these. Service use is often immediate and (with few
exceptions) is directly experienced by the user. Conventional examples of
services include personal services such as a manicure, a haircut, and dental
care, all of which are provided to the customer in that customer’s pres-
ence. Byway of contrast, personal items such as nail extensions, hairpieces,
wigs and toupees, and dentures can have specialist w
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Publisher Resources

ISBN: 9781439840467