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Service Management, ServiceSystems,
and Service Excellence
The Moment of Truth: El Momento de Verdad
Bullghting provides the origin of the concept of moment of truth:
elmomento de verdad. The lore and spectacle of bullghting has attracted
award-winning writers such as Ernest Hemingway and James Michener.
1
According to Hemingway, the moment of truth is the climax of the bullght,
a nalization of a process of killing the bull. El momento de verdad is “the
nal sword thrust, the actual encounter between the man and the animal.”
2
The earlier parts of the spectacle of the corrida de toros (bullght) lead to the
moment of truth. Strict rules ...