July 2013
Intermediate to advanced
178 pages
3h 54m
English
Content preview from Designing Supply Chains for New Product Development
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Intellectual property (IP) is a simple concept that seems to be extremely difficult to effectively implement. In its most basic form, the idea of IP says that one party cannot take credit for the ideas of another party. Practically speaking, effectively administering an IP policy that maintains the mutual trust and respect of each party is difficult to achieve. In the interest of taking a subject that some may not find particularly appealing, we will keep this chapter pretty concise.
Some Truisms
In the general case, there are some truisms regarding IP as follows:
• Most businesses find it necessary to have an IP strategy
• Third-party IP rights are usually not knowingly infringed upon
• IP-related agreements need ...