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Designing Supply Chains for New Product Development by Antonio Arreola-Risa, Barry Keys

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Foreword

Why this book? When this project first started, it seemed to be a relatively simple idea to build a supply chain to support commercialization of a product that had been built and tested by research and development personnel. As a Fortune 500 company engaged in world-wide operations, a supply department effectively meeting the company’s needs, and the prevailing wisdom that suppliers would be “knocking at our door” to be part of the billion-dollar plus project we were planning, setting up the supply chain for the new product would appear to be a cake-walk. Nothing could have been further from the truth.

Unfortunately, there did not seem to be a “Supply Chain 101” book that met our needs. After extensive research of the existing literature, ...

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