Chapter 8. Brainstorming
The most creative spaces are those which hurl us together. It is the human friction that makes the sparks.
— Johah Lehrer
Back in the days when the hot air of whirring overhead projectors and the smell of warm grease pencils filled most conference rooms, deep in the heart of a generic hotel at an annual meeting of a conservative Midwestern company, a roomful of salespeople sat silently by candlelight.
At the end of a long conference table sat a man with Tibetan tingshas inches from his face. He swung his hands together and the bronze cymbals sounded, filling the room with a single, clear note.
“Picture in your mind’s eye ...