Chapter 8. Brainstorming

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The most creative spaces are those which hurl us together. It is the human friction that makes the sparks.

— Johah Lehrer

Back in the days when the hot air of whirring overhead projectors and the smell of warm grease pencils filled most conference rooms, deep in the heart of a generic hotel at an annual meeting of a conservative Midwestern company, a roomful of salespeople sat silently by candlelight.

At the end of a long conference table sat a man with Tibetan tingshas inches from his face. He swung his hands together and the bronze cymbals sounded, filling the room with a single, clear note.

“Picture in your mind’s eye ...

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