11. Branding and Advertising

WHEN PEOPLE THINK ABOUT BRANDING their iPhone app, they tend to picture an eye-catching logo that grabs the user’s attention. While logos are important for brand identity, you can express your brand in many other ways: through interaction, visual design, sound, voice, a distinct color palette, and more.

Often these in-product brand expressions are far more powerful than external ones. For example, although a strong ad campaign may attract users, over time their brand loyalty will be largely based on the user experience, customer service, and other such factors.

This chapter focuses on ways to express your brand within your app’s design. Since I can’t cover everything about brand identity, you will find pointers to ...

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