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Designing the Moment: Web Interface Design Concepts in Action by Robert Hoekman Jr.

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Chapter 1. Designing the First Impression

You know what they say about first impressions, right? That they can last a lifetime? Yeah, that’s true on the Web as well. But not enough sites are designed with this in mind.

Steve Jobs, the fearless leader of Apple, is rumored to be obsessed with first impressions, which could explain why the first impressions of Apple products are always so gripping.

Opening up a new MacBook Pro, for example, is designed to make one’s mouth water. First, the packaging creates a sense of anticipation and surprise. And once the box is open and the MacBook has found its way to your desk, the startup process is engaging from the first moment, welcoming you in several languages with a lively animation, detecting your Internet ...

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