Chapter 1
Introduction
Why any one of us can make a difference
Right at the outset, I want people to realise that this book is for them, whether they respond at a personal, community or corporate level. The goals apply everywhere and to everyone and even seemingly small personal actions add up. They also begin to set trends that others follow. This chapter is set to inspire and engage.
This is a book of action from everyone
The whole essence of this book is that we can all participate in one of the greatest adventures known to man, that of making the world a better place for everyone to enjoy and pass to future generations. Participation is a key thread that will run through the pages that follow. It is my intention to provide you, the reader, ...
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