1 ■ ELVIS Overview
Sometimes we are lucky enough to know that our lives have been changed, to discard the old, embrace the new, and run headlong down an immutable course.
—Captain Jacques Cousteau,The Silent World
You’re probably better off if you just shut up and play.
—Elvis Andrus,American baseball player
It is the heartbeat of ELVIS Experience Design Leadership, and so I repeat it often throughout this book: transformative experiences are learning experiences that have an identity impact, changing the experiencer’s sense of self in some important way. It is the identity component that drives such experiences and makes them internally generated, no matter the external circumstances or triggers that may surround or initiate them. This makes ...
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