6 ■ Risk

Strategies Using Risk’s Many Disguises and Hidden Transformative Powers

Defeat, my Defeat, my deathless courage,

You and I shall laugh together with the storm,

And together we shall dig graves for all that die in us,

And we shall stand in the sun with a will,

And we shall be dangerous.

—Kahlil Gibran, “Defeat”

Opportunities to find deeper powers within ourselves come when life seems most challenging.

—Joseph Campbell

Risk is at the very top of the ELVIS 7 because it is the most powerful and essential tool we have for designing transformative experiences (see figure 10). It is the main ingredient (but not the only one) for the first component of the ELVIS Framework from part 1 of the book: discomfort zone experiences.

Figure 10: Risk ...

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