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Designpedia

Book Description

Understanding the goals of the world of business and dealing with the development of new solutions calls for a basic ingredient: creativity. And yet, just being, or wanting to be creative is not enough – it is essential to train and develop this ability in order to achieve results. In other words, we need a guide to show us the way and provide us with the tools needed to progress. Designpedia is an essential manual for Design Thinking which brings together all the tools you need to achieve innovation and entrepreneurship goals and is organised around four basic processes: mapping, exploring, building and testing. It also reveals how, as long as you use the right tools, you can create original and effective solutions. Includes case studies to show how this is working for big companies (Orange or BBVA) as well as startups (Dovase or Bydsea).

Table of Contents

  1. DESIGNPEDIA
  2. CONTRAPORTADA
  3. CONTENTS
  4. INTRODUCTION
    1. The History
    2. Designpedia
      1. Reader’s guide
    3. Design Thinking
    4. The Design Process
    5. Designpedia Structure
  5. TOOLS
    1. MAPPING
    2. Company
      1. Five Whys
      2. Business Model Canvas
      3. SWOT
      4. Industry Diagnosis
      5. Analogue – Non-Analogue
      6. ERAF System Diagrams
      7. In/Out
      8. Client/Market
        1. Stakeholders Map
        2. Role Play
        3. Persona
        4. Empathy Map
        5. Customer Journey Map
    3. Case study FEUGA. Conceptualising Open Innovation Communities
    4. EXPLORATION
      1. Research
        1. Benchmarking
        2. Media Search
        3. Buzz Reports
        4. Qualitative Interview
        5. Expert Interview
        6. Focus Groups
        7. Photo/Video Ethnographic
        8. Remote Research
        9. Mystery Client
        10. 360º Perspective
        11. Safari
        12. Shadowing
        13. Field Visit
      2. Synthesis
        1. Poems
        2. Stakeholders Map
        3. Matrix of Trends
        4. From… To…
        5. Innovation Evolution Map
        6. Key Facts
        7. Insights Cluster
        8. 2 X 2 Matrix
        9. Persona
        10. Empathy Map
        11. Active Experience Map
        12. POV
        13. Design Challenge
        14. The Brief, Principle of Design
        15. Problem Metaphor
    5. Case study ORANGE, The New Prepay
    6. BUILDING
      1. Devise Ideas
        1. Convergence Map
        2. Brainstorming
        3. Idea Selection
        4. What If
        5. Hybridisation by Aggregation
        6. Hybridisation by Transfer
        7. Hybridisation by Synthesis
        8. Design Scenarios
        9. Active Experience Map
        10. Cocreation Sessions
      2. Prototyping
        1. Empathy Prototype
        2. Thought Prototype
        3. Demonstration Prototype
        4. Quick Prototype
        5. Physical Prototype
        6. Functional Prototype
        7. Minimum Viable Product
      3. Tools
        1. Concept Sketch
        2. Storyboard
        3. Mock-Up
        4. Solution Diagram
        5. Role Play
        6. Wireframe
        7. Cardboard Mock-Up
        8. 3D Models
        9. Customer Journey Map
        10. Desktop Walkthrough
        11. Infographic
        12. 3D Printing
        13. Storytelling
        14. Service Prototype
        15. Service Blueprint
        16. Business Model Canvas
    7. Case study BUBBLE BATH. What Does the Bath of the Future Look Like?
    8. TESTING
      1. Preparation
        1. Prototyping Road Map
        2. Hypotheses Matrix
        3. Feedback Matrix
      2. Tecniques
        1. Qualitative Interview
        2. Focus Group
        3. Quantitative Test
        4. User Test
    9. Case study DOVASE, Digital Craftsmanship
  6. DESIGNPEDIA, A work in progress
    1. Nerion, STRENGTHENING COMMERCIAL MANAGEMENT
    2. ByDsea case study
  7. CONCLUSIONS
  8. LIST OF TOOLS
  9. VISIT US AT:
  10. ABOUT THE AUTHORS
  11. COPYRIGHT PAGE
  12. LID EDITORIAL PUBLISHING