Designpedia

EXPLORATION

Once a focus of need or opportunity has been clarified, the search for information (research), plus the subsequent processing of that information as value-rich knowledge (summary), will stand as the pillars on which an idea or concept regarding a solution can be generated. This will provide the context for the assessment thereof as regards its suitability or validity. Once qualitative models have been established, the design process is shaped by using qualitative methods orientated in the direction of ethnographic research.

RESEARCH
MARKETING	DESIGN
Quantitative Looking back Answers In focus I want	Qualitative Looking forward Questions Context Needs

RESEARCH	SUMMARY
Benchmarking ...