When you read this book, or even if you just glance through it, it’s almost certain that you will want to get down to work and apply the process and the tools described here. In that case, be kind enough to allow us to make a few suggestions.
First, here are the three pillars, restated:
• Aside from all the methods, models, tools and processes, understanding the user and getting out of your own shoes and the reality of your business or project is the pillar on which you can develop good ideas (or understand whether it’s worth continuing or not).
• Testing and realising your ideas is the only way to achieve your goals. The sooner you do this, the sooner you will be closer to fulfilling your objective (or finding more fresh ones). ...