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Designpedia by Juan Gasca, Rafael Zaragozá

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INTRODUCTION

THE HISTORY

With the 21st century well under way, we find ourselves in a globalised, constantly changing world, in an era that has abandoned traditional ways and plunged into using new models which offer responses for business and market needs.

In general terms, this developmental change arrived accompanied by new methodologies designed to recast the information that forms the consumer/market/competition triangle, and to translate it into tangible data that can be more easily understood, worked on and revised. In concrete terms, design as a strategic work tool has insinuated its way into the managerial class, who are aware of the fact that it is a valid tool in a world of uncertainty, not only as regards the product, but also when ...

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