Developer Advocacy: Establishing Trust, Creating Connections, and Inspiring Developers to Build Better

© The Author(s), under exclusive license to APress Media, LLC, part of Springer Nature 2023

C. Riley, C. TozziDeveloper Advocacyhttps://doi.org/10.1007/978-1-4842-9597-7_3

3. Starting a Developer Advocacy Program

Chris Riley¹   and Chris Tozzi²

(1)

Boulder, CO, USA

(2)

Troy, NY, USA

 

Even for experienced business leaders, launching a developer advocacy program can be tremendously challenging. Unlike more traditional business functions – such as sales, marketing, and engineering – there is no established “blueprint” to follow for integrating developer advocates into an organization. Even more challenging is the lack of simple metrics for quantifying the impact of developer advocates, which makes it hard in many cases to justify developer advocacy initiatives ...