Developer's Digital Media Reference

Section III: Distribution Architectures

CHAPTER 12

Asset and Content Management Tools and Standards

This chapter provides information that will help you understand content and asset management tools and standards. Content and asset management are deeply related topics, but they serve two distinct purposes:

•  Asset management: Digital media asset management (DMAM), as it is known in the digital media business, is a repository of metadata (see Chapter 11) and media assets, both digital and analog, along with capture, analysis, management, and archival tools. While the budget for DMAM is justified based on a transition to digital media, physical ...