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Developer's Digital Media Reference by Janette Bradley, Curtis Poole

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Section III: Distribution Architectures

CHAPTER 12

Asset and Content Management Tools and Standards

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This chapter provides information that will help you understand content and asset management tools and standards. Content and asset management are deeply related topics, but they serve two distinct purposes:

•  Asset management: Digital media asset management (DMAM), as it is known in the digital media business, is a repository of metadata (see Chapter 11) and media assets, both digital and analog, along with capture, analysis, management, and archival tools. While the budget for DMAM is justified based on a transition to digital media, physical ...

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