Contents
Mentor’s Message: The Advantages of a Solid Business Case
Developing a Business Case: The Basics
A preview of key facts about business cases.
Business case versus business plan
When you should create a business case
Seven steps to a business case
Step 1: Define the Opportunity
Tips for articulating the opportunity you want to pursue.
Identifying a problem or opportunity
Developing an opportunity statement
Identifying your business objectives
Assigning metrics to your objectives
Step 2: Identify the Alternatives
Ideas for making sure you have many options to choose from.
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