Chapter 10 Conversations with the Siblings
Stories of family feuds are good sellers of books, magazines, and newspapers. Even the general public loves to read about the spectacular: about the murder within the famous Gucci family, about the two decades of open warfare between the Ambani brothers from India's giant multinational Reliance, about the Dassler brothers that created Adidas versus Puma, the list goes on and on. If your curiosity peaks, just type “Family Business feuds” in Google and have a field day.
Yet these stories are exceptions. The absolute majority of family@business just go about their business in a normal, unspectacular, and – in the eyes of some – sometimes even boring manner. Normal means ...
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