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Developing AR Games for iOS and Android by Dominic Cushnan, Hassan EL Habbak

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Immersion factor for delivering content

Immersion is the factor in which the user is engrossed in the world you presented to them. The more believable the world, the more immersed the user will be, and the more successful the message the experience is trying to convey. The successful developer will try to achieve the highest level of immersion possible.

The human mind will always try to make sense of what it's seeing; that is true for all human interactions. This fact is particularly interesting for virtual interaction because what the human mind is trying to make sense of is not physically there. The more elaborate the lie, the easier the mind will believe it. So the art of immersion is the art of telling the perfect lie to the mind. And as all ...

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