July 2017
Intermediate to advanced
7 pages
25m
English
article
Developing Innovative Solutions Through Internal Crowdsourcing
by Arvind Malhotra, Ann Majchrzak, Lâle Kesebi, Sean Looram
Content preview from Developing Innovative Solutions Through Internal Crowdsourcing
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Developing Innovative Solutions Through Internal Crowdsourcing
Internal crowdsourcing, which enlists ideas from employees, is not as well-known as other forms of crowdsourcing. Managed well, however, it can open up rich new sources of innovation.
As organizations look for better solutions to their everyday problems, many are encouraging their employees to use their experiences to develop new ideas and play a more active role in the innovation process. Whether the issue involves improving hiring practices, deciding which new products or services to offer, or creating better forecasts, companies including AT&T Inc., Google Inc., and Deutsche Telekom AG have turned to what’s ...
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