Preface
1. We do not believe that technology and new product development should be pursued with abandon and without analysis. We do believe that bandwagon effects can occur and that unbridled enthusiasm can lead to faulty business models and major mistakes. A sound planning process can alleviate many of these issues.
2. Cohen and Levinthal (1990), p. 128.
3. Grove (2010).
4. Pisano and Shih (2009).
5. Pisano and Shih (2009).
6. Sims (2011).
Chapter 1
1. By the way, I detest pop quizzes. They may work to force people to read the material, but they make learning miserable.
2. Brakman and Heijdra (2004).
3. An oligopoly is a special case of a monopoly. There are a small number of firms (e.g., 2–8) and they control more than 50% of the market. ...
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