Contents
Preface
Acknowledgements
Chapter 1 Understanding Entrepreneurship, Diffusion, and R&D in the Context of Monopolistic Competition
Chapter 2 Fundamental Concepts of Product and Price Differentiation
Chapter 3 Differentiation in Action
Chapter 4 The Role of Dynamic Tension in Constructing Versioning and Product Differentiation Curves
Chapter 5 Examples of Product Differentiation and Versioning Curves
Chapter 6 Facilitating Creativity and Innovation
Chapter 7 Conceptualizing Products and Services Using the FAD Template
Chapter 8 Strategic Planning Approaches for Product Differentiation and Innovation
Chapter 9 The Ten-Ten Planning Process: Crafting a Business Story
Chapter 10 Lock-In and Revenue Growth
Chapter 11 Valuing the Business ...
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