To me, style is just the outside of content, and content the inside of style, like the outside and inside of the human body—both go together, they can't be separated.
Style is the correctness and appropriateness of writing conventions. It is an expression of the “look and feel” of information. Developing a style for technical information means following certain conventions, standards, and rules to ensure consistency. Style also entails making choices about tone, grammar, punctuation, and presentation.
Style and content are inextricably linked. Style distinguishes a piece of writing much as accessories ...