Chapter 1

Communicate with Stories

THE ARIEL GROUP

In This Chapter

  • How to identify effective stories.
  • How to communicate using stories.
  • How to integrate a story into a conversation or presentation.
  • Tips for telling a good story.

Storytelling is a powerful communication tool.

An engineer I know makes a compelling case for telling stories in business. Now, of course, we don’t often connect engineers, those whose livelihood depends on facts, empirical data, mathematical formulae, and structural accuracy, with the softer, creative, and somewhat vague notion of storytelling. But this particular engineer was the grandson of Choctaw Indians from Northwestern Oklahoma. As a young boy he’d listened to the history, tradition, and knowledge of his tribe ...

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