O'Reilly logo

Developing Talent for Organizational Results: Training Tools From the Best in the Field by Elaine Biech

Stay ahead with the world's most comprehensive technology and business learning platform.

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, tutorials, and more.

Start Free Trial

No credit card required

Chapter 15

How Does a CEO Do Engagement?

FIERCE, INC.

In This Chapter

  • The importance of engagement to executives.
  • One method executives can use to get involvement from employees.

In early February of 2011, Engadget published an internal memo written by Nokia’s CEO, Stephen Elop, in which he likens the once-dominant Finnish phone manufacturer to the oil worker trapped by a fire in the dead of night on the burning platform of a rig in the North Sea. He had seconds to consider the 150-foot drop into the ocean, the knowledge that there was floating debris and burning oil on the surface of the water, and that if the fall didn’t kill him, he would die of exposure in fifteen minutes. His only option for survival was to ignore what he had been told ...

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, interactive tutorials, and more.

Start Free Trial

No credit card required