How Does a CEO Do Engagement?
In This Chapter
- The importance of engagement to executives.
- One method executives can use to get involvement from employees.
In early February of 2011, Engadget published an internal memo written by Nokia’s CEO, Stephen Elop, in which he likens the once-dominant Finnish phone manufacturer to the oil worker trapped by a fire in the dead of night on the burning platform of a rig in the North Sea. He had seconds to consider the 150-foot drop into the ocean, the knowledge that there was floating debris and burning oil on the surface of the water, and that if the fall didn’t kill him, he would die of exposure in fifteen minutes. His only option for survival was to ignore what he had been told ...