Chapter 16 Cultural Dynamics

Heroism

What drives people to risk their lives to keep a business going during war, civil unrest or natural disaster? Ask the two courier/managers in Tehran, who maintained a DHL service during the Iranian Revolution which deposed the Shah in 1979. Or the team in Beirut, who drove the “Green Line” between East and West Beirut, a road notorious for its snipers, throughout the Lebanese Civil War in the late 70s and early 80s. Or the folk in DHL Mexico, who kept their service going during the catastrophic earthquake of 1985, and offered free telex services so people could send messages to loved ones abroad. Fast forward into the 90s, and similar stories abound, in Yemen, Saudi Arabia, Kuwait during the Gulf War, Africa, ...

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