Literaturverzeichnis

AAKER, D. A. (1984): Strategic Market Management, New York 1984.

ABELL, D. F. (1980): Defining the Business. The Starting Point of Strategic Planning, Englewood Cliffs, N. J. 1980.

AFUAH, A. (1998): Innovation Management, Oxford University Press, New York 1998.

AHLERT, D./BERENTZEN, J. (2010): Solution Selling für Handelsmarken im deutschen Einzelhandel, Transolve-Projektbericht Nr. 7, Münster 2010.

AHLERT, D./KENNING, P./SCHNEIDER, D. (AHLERT et al. 2000): Markenmanagement im Handel – Strategien, Konzepte, Praxisbeispiele, Wiesbaden 2000.

ALDERSON, W. (1957): Marketing Behavior and Executive Action, Homewood (Il.) 1957.

ANDERSON, J. C./NARUS, J. A. (1991): Partnering as a Focused Market Strategy, in: California Management ...

Get Die Marketing-Gleichung, 2nd Edition now with the O’Reilly learning platform.

O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.