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Die Personalmarketing-Gleichung, 2nd Edition by Dirk Lippold

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Literatur

AAKER, D. A. (1984): Strategic Market Management, New York 1984.

ADAMS, J.S. (1965). Inequity in social exchange. In: Berkowitz, L. (Ed.): Advances in experimental social psychology (Vol. 2, S. 267-299). New York: Academic Press 1965.

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APPEL, W. (2011): HR-Serviceplattform HRdirekt. Standardisierung von Prozessen versus Serviceorientierung, Präsentationsvorlage BASF vom 31.03.2011.

ASHFORTH, B. E./MAEL, F. (1989). Social Identity Theory and the Organization. Academy of Management Review, 14, 20-39.

BACKHAUS, K. (1990): Investitionsgütermarketing, 2. Aufl., München 1990.

BARNARD, C. I. (1938): The ...

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