O'Reilly logo

Digital Adaptation by Smashing Magazine, Paul Boag

Stay ahead with the world's most comprehensive technology and business learning platform.

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, tutorials, and more.

Start Free Trial

No credit card required

Digital Teams: Agents Of Change

“The Finance function has a responsibility and authority over financial matters including policy and procedures, the HR function has a responsibility and authority over HR matters including policy and procedures — so the digital team should have responsibility and authority over digital matters.”— Chris Scott

Let me introduce you to two digital teams with very different attitudes. These teams will demonstrate that success doesn’t just lie in available resources or the engagement of senior management, although both of these are important factors. It also lies in the attitude, makeup, and culture of your digital team.

The first digital team is a small group consisting of three people working for a research institute. ...

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, interactive tutorials, and more.

Start Free Trial

No credit card required