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Digital Adaptation by Smashing Magazine, Paul Boag

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The Digital Divide

“Bureaucracies are honed by the past and almost never can they deal effectively with the future”— Dr. Leroy Hood, noted biologist

It was a gorgeous sunny day in the summer of 1997 and I was stuck in a featureless air-conditioned meeting room at IBM, where I worked. As I sat listening to a group of middle-aged, middle-class, middle managers bicker about what should appear on the homepage of the website I was building, I could almost feel my soul being sucked from me.

The dot-com boom of the late 1990s was blossoming and here I was stuck in an organization too unwieldy and inflexible to adapt to this digital revolution. I had three options: accept my fate; try to change the company; or leave. Within the month I had handed in my ...

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