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Digital Adaptation by Smashing Magazine, Paul Boag

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Adopting A Digital Culture

“Simply telling the organization that it needs to change won’t have any effect. We have to become change agents ourselves. We can’t change organizational culture on our own. It’s about pointing out risks, shining a light on organizational denial, overcoming resistance, and facilitating constructive discussions about change.”— Jonathan Kahn

In 2010 Francis Maude, the UK’s minister for the Cabinet Office, asked Martha Lane Fox, the UK digital champion and co-founder of lastminute.com, to undertake a strategic review of the UK government’s digital offering. Martha, who is a well-respected figure within both the digital community and government, shared her findings in October of that year. What she proposed was nothing short ...

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