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Digital Analytics Primer by Judah Phillips

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Bibliography

Arikan, Akin. Multichannel Marketing: Metrics and Methods for On and Offline Success. Indianapolis: Wiley Pub., 2008.

Croarkin, Carrol, Paul Tobias, and Chelli Zey. Engineering Statistics Handbook. Gaithersburg, MD: Institute, 2001.

Davenport, Thomas H., Jeanne G. Harris, and Robert Morison. Analytics at Work: Smarter Decisions, Better Results. Boston: Harvard Business, 2010.

Davenport, Thomas H., and Jeanne G. Harris. Competing on Analytics: The New Science of Winning. Boston: Harvard Business School, 2007.

Digital Analytics Association. “Standards Committee Deliverables.” http://www.digitalanalyticsassociation.org/?page=standards. December 22, 2012.

EMC News. “New Digital Universe Study Reveals Big Data Gap: Less Than 1% of World’s ...

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