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Digital Analytics Primer by Judah Phillips

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Praise for Digital Analytics Primer

“The full strengths of an approach that is both practical and intellectual... You’ll find plenty of real insight here, not just into how to do digital analytics, but also how to get digital analytics done. That’s a distinction that’s hard to appreciate until you’ve walked the walk, not just talked the talk.”

Gary Angel, Partner, Ernst & Young, Digital Analytics Center of Excellence

“This is the primer for the modern-day digital marketing practitioner. This book offers practical information on how to develop a process for data collection, reporting, and dashboarding in order to extract actionable insights from large data sets. Judah draws on his experience as practitioner and as an executive to offer real-world ...

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