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Digital Asset Management, 2nd Edition by David Austerberry

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5  Asset Formats

Introduction

Digital content has taken over in most areas of commerce and entertainment. We take it for granted that documents, still images and video can be transmitted instantly to the other side of the world. This was not the case even 20 years ago. Back then the electronic transfer of content was limited to a few specialized applications. Radio and television could deliver live audio and video. The wireline photo had been in use since 1935, and the fax machine existed but was not in common use until international standards were developed. Financial data was transmitted by telex. The telegram was used for brief text messages.

This digital revolution has by no means replaced the earlier physical content. How many offices could ...

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