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Digital Asset Management: Content Architectures, Project Management, and Creating Order out of Media Chaos by Elizabeth Ferguson Keathley

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CHAPTER 1

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Introduction to DAM

Chapter Goal: An introductory chapter defining digital asset management (DAM) systems and the purpose of the book, with an overview of topics to be covered.

Twenty-Five Years Ago, Email Was New

When I am asked to explain what a DAM system is and why an organization might need one, I frequently refer to our recent history with email. DAM systems are highly analogous to email systems, both in the complexity of their initial deployment and in the way they will change and shape our work environments in the next few decades. Both email programs and DAMs require a substantial investment in hardware, software licenses, ...

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