CHAPTER 3

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Choosing the Right DAM Solution

Chapter Goal: This chapter will examine the choices that are available in the digital asset management (DAM) marketplace for those who are either seeking a new system or looking to acquire or license a new DAM for the first time.

Why There Is No One Best DAM

There are many different options in the DAM marketplace; what sort of DAM to launch can be confusing. Every DAM conference includes a vendor area with an array of options that can be bewildering to anyone encountering them for the first time. Going online to gather information at first can also be intimidating; when the first-time digital asset ...

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