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Digital Asset Management: Content Architectures, Project Management, and Creating Order out of Media Chaos by Elizabeth Ferguson Keathley

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CHAPTER 5

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Staffing for a DAM

Chapter Goal: This chapter will outline who digital asset managers are, what they do, and how to hire them.

Finding Successful Digital Asset Managers

When digital asset management systems (DAMs) fail, they often do so due to inadequate or misaligned staffing. If a company does not assign the right full-time employees to run a DAM after spending great amounts of time and money on finding the right system and vendor agreement, the DAM is doomed. User adoption of a DAM hinges on both the usability of the system and the availability of training and reference resources, all of which require full-time attention. When ...

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