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Digital Asset Management: Content Architectures, Project Management, and Creating Order out of Media Chaos by Elizabeth Ferguson Keathley

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CHAPTER 13

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Brand and Rights Management

Chapter Goal: To outline how digital asset management systems (DAMs) function in both brand management and rights management initiatives.

Two Sides of the Same Licensed Coin

Earlier in this book, both brand management and rights management came up repeatedly in reference to other subjects. Both were mentioned as the first justifications for why an organization might need a DAM in Chapter 2. In Chapter 7, a brand-request workflow was used as an example of why a separate web portal was desirable for DAM access by outsiders. In the discussion of return on investment (ROI), both brand and rights management ...

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