Digital Asset Management: Content Architectures, Project Management, and Creating Order out of Media Chaos

Foreword

I was invited to attend the NYC Digital Asset Managers Meetup cocktail party. I showed up at the trendy little bar, and the room was packed with DAM professionals from around the world. In the middle of the crowd was Elizabeth, actively working the room, advocating for DAM education and encouraging all the DAM attendees to participate in a DAM salary survey she was conducting for the DAM Foundation. Picture one of the nicest people you know, someone who is intellectual, driven, passionate, well connected and with a charming personality, and you’ve met Elizabeth. She spent the evening mentoring DAM professionals and also evangelizing the importance of DAM education and the often-overlooked value of having well-trained DAM professionals ...