When Internet radio was in its infancy in the late 1990s, you didn’t have many options for setting up a station, other than installing and maintaining your own streaming audio server and forking over hundreds of dollars every month for a high-speed Internet connection. You still have this option, but you now also have several low-cost options for reaching more than a handful of listeners, even if you don’t have a high-speed connection or the expertise to set up your own streaming audio server.
Here are some of the issues you should consider before you set up your own station:
How many listeners do you want to reach?
How will potential listeners find out about your station?
Will your station have live or canned (pre-recorded) programs?
Who will create the programming for your station?
Do you need to insert commercials and announcements?
Do you have the technical expertise to set up and run your own streaming server?
Do you have enough bandwidth to run your own server?