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Digital Bank by Chris Skinner

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M-PESA(Kenya)

with John Maynardsenior business development manager for M-PESA at Vodafone Group

Mobile payments have taken off massively over the past few years, with the most notable success being M-PESA in Kenya. Launched in March 2007, with an expected one million customers after the first year, the system far exceeded expectations and now has over 17 million registered accounts, representing nearly one account for every adult in Kenya. However, the system has not been as successful overseas. What constituted M-PESA’s success in Kenya and where will it go next?

Perhaps you can give a little background to start with as to why M-PESA has been so successful in Kenya and why Vodafone got into this space?

The product originally came into existence ...

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