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Digital Bank by Chris Skinner

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SIMPLE(USA)

with Shamir KarkalCFO and co-founder of Simple

Simple, originally known as Simplebank, launched in the United States at the end of 2011, with the aim to simplify banking and give customers what they really want and need from a bank. Designed with the user experience through the mobile Internet at its core, Simple has gained significant customer and media coverage. Is it truly innovative and inspiring or purely adding icing to the banking cake?

What is Simple and the background to it?

Simple started about four years ago when my co-founder Josh reached out to me and sent me an email saying “let’s start a retail bank”. I was working for McKinsey in Europe at the time and this was a surprising idea, but something that seemed interesting. ...

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