Digital Brand Romance

Acknowledgments

In Big Magic, Elizabeth Gilbert beautifully personifies ideas. She describes them as dormant beings that exist in the spaces between us, searching for nothing more than a human host to bring them to life. An idea may tap you on the shoulder, and you may ignore it, only to see it brought to life by a competitor in another country. The idea you ignored simply kept looking for a willing human host.

Elements of what you have read in this book had their inception points while I ran product teams at Tiny and Scrunch and worked on projects with WordPress and IBM. These early idea seedlings were further grown during my PhD sabbatical, which allowed me the intellectual luxury of learning more deeply about behavioral economics, psychology, ...